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Traditionally insurers have been structured by line of business and some have grouped those around personal lines and commercial lines to differentiate businesses from people. With the opportunities of varied distribution channels and more sophisticated technologies insurers are starting to be much more granular in their view of the customers. Insurers have now the chance […]

The image of a supply chain is linear, stretching from one point to another, link-by-link, in an orderly procession. If each part does its part, success is realized. But, we all know that business does not really work like that.  Rather, activities are more random, concurrent and fluid. The case studies at the Celent innovation […]

Aug 26th, 2013 | Filed under Innovation, Insurance, Marketing, Strategy

Ever since we discovered that the internet could be more than just a document repository or shop-front, we have been investing in smart ways to engage our customers better and improve the user experience.  Self-service via a laptop, tablet or mobile device clearly has huge benefits to both the customer who now has access to […]

Dec 3rd, 2012 | Filed under Insurance, IT, Market Trends, Marketing, Strategy

I have a homeowners policy with the DoNotDisclose Insurance Company. DoNotDisclose is a large, primarily personal lines company.   My policy term ends on Oct 8 every year.  This past August, I received the dec page and invoice for the new year, and paid it in full online.  I mean, I thought I paid it […]

Oct 21st, 2012 | Filed under Insurance, Marketing

Is it just me, or are most commercials for property/casualty insurance on American television really dumb, pointless, and worst of all ineffective? I’ll assume that everyone reading this post knows something about insurance products and the process of selling those products. So take your own “Is It Just Me?” test. After you watch the next […]

Jan 9th, 2012 | Filed under Marketing

Last year we offered a Christmas Carol themed post summarising some thoughts on the past, present and future. This time around I figured I’d go for one of the end of year top ten style posts that pop up as folks take a moment to look back at the year. So here I present a […]

On the 19th of May, Celent has organized an event in Paris whose objective was to discuss about the French insurers CIO perspectives for 2011 and adoption of social media. As the first speaker I presented the results of our 2011 French CIO report. Interestingly, almost one-third of French insurers are considering investment in social […]

Jun 13th, 2011 | Filed under Insurance, Market Trends, Marketing, Strategy

There are other new normal factors in play that should help to balance out the doom and gloom scenarios being driven by the new normal economy.

Oct 14th, 2010 | Filed under Insurance, IT, Market Trends, Marketing

The story that Ben & Jerry’s are dropping email marketing in favour of social media hit something of a sweet spot with me. Not only do I not like trawling the ever increasing mass of emails each day but I also have a keen interest in how the Internet is evolving and a highly developed […]

Jul 16th, 2010 | Filed under Insurance, IT, Market Trends, Marketing

The Guardian newspaper in the UK reported that the UK Government is looking at closing up to 75% of it’s websites. The challenges facing the UK Government in terms of cutting costs and ensuring that they are getting value from assets are no different to the issues facing insurers in these uncertain economic times. Whilst […]

Jun 28th, 2010 | Filed under Insurance, IT, Marketing