Ever since we discovered that the internet could be more than just a document repository or shop-front, we have been investing in smart ways to engage our customers better and improve the user experience. Self-service via a laptop, tablet or mobile device clearly has huge benefits to both the customer who now has access to [...]
I have a homeowners policy with the DoNotDisclose Insurance Company. DoNotDisclose is a large, primarily personal lines company. My policy term ends on Oct 8 every year. This past August, I received the dec page and invoice for the new year, and paid it in full online. I mean, I thought I paid it [...]
Is it just me, or are most commercials for property/casualty insurance on American television really dumb, pointless, and worst of all ineffective? I’ll assume that everyone reading this post knows something about insurance products and the process of selling those products. So take your own “Is It Just Me?” test. After you watch the next [...]
Last year we offered a Christmas Carol themed post summarising some thoughts on the past, present and future. This time around I figured I’d go for one of the end of year top ten style posts that pop up as folks take a moment to look back at the year. So here I present a [...]
On the 19th of May, Celent has organized an event in Paris whose objective was to discuss about the French insurers CIO perspectives for 2011 and adoption of social media. As the first speaker I presented the results of our 2011 French CIO report. Interestingly, almost one-third of French insurers are considering investment in social [...]
There are other new normal factors in play that should help to balance out the doom and gloom scenarios being driven by the new normal economy.
The story that Ben & Jerry’s are dropping email marketing in favour of social media hit something of a sweet spot with me. Not only do I not like trawling the ever increasing mass of emails each day but I also have a keen interest in how the Internet is evolving and a highly developed [...]
The Guardian newspaper in the UK reported that the UK Government is looking at closing up to 75% of it’s websites. The challenges facing the UK Government in terms of cutting costs and ensuring that they are getting value from assets are no different to the issues facing insurers in these uncertain economic times. Whilst [...]
It is tempting to look at these three delivery models and say that one or the other is the future of our industry. In fact, all three models have a purpose.