An industry contact recently told me that her phone popped up the following “creepy” message one Sunday morning: “9 minutes’ drive time to St. XXXX Church.” This, of course, was a predictable result of Google Now keeping track of where and when she regularly went, and nobly trying to help her get to her regular […]
Part of the hype involved with the Facebook IPO this week is the vision of its founder to establish it as a platform for people to use when interacting on the internet. To me, this means not simply linking from the S.N. to another site, but to actually complete commercial transactions on the social network […]
We’re one step closer to answering one of life’s Big Questions. Namely: Are men or women better drivers? The answer may turn out to be neither…
Perhaps it’s because I like technology, because I was born into an age of unprecedented technological advancement, because I’m curious or simply because I’m too lazy to keep in touch with folk but I have to say I love social networks. For me they’re a tool that allow me to keep folks up to date […]
The story that Ben & Jerry’s are dropping email marketing in favour of social media hit something of a sweet spot with me. Not only do I not like trawling the ever increasing mass of emails each day but I also have a keen interest in how the Internet is evolving and a highly developed […]
Technology exists to solve problems, and sometimes to enable radical shifts in how businesses and customers interact. We could avoid a lot of pain and effort by leveraging existing user behaviors, rather than forcing users down the paths that are most convenient for us.
Just before the Google Buzz announcement (and associated bad press) Google announced a change to its core search product. This is a potentially huge change and a pointer to Google’s broader strategy. Given the annual budgets aligned to SEO (Search Engine Optimisation) for Insurers, IT Vendors and brokers alike, this change deserves a closer look. […]
Google tends to get a lot of press simply because it’s Google, although it’s fair to say Google has got a few things wrong with some of its products – anyone remember Orkut, or all the hype around Google Wave? One thing is certain Google have got a lot right about its launch of Google […]