Some insurers are starting to launch e-reputation insurance products for individuals. Indeed, in France Swiss Life started to launch last year an insurance product targeting students about to start a professional career or any persons worrying about all data and information about them on the web. Very recently Axa France also launched a similar insurance [...]

Part of the hype involved with the Facebook IPO this week is the vision of its founder to establish it as a platform for people to use when interacting on the internet.  To me, this means not simply linking from the S.N. to another site, but to actually complete commercial transactions on the social network [...]

Part of the hype involved with the Facebook IPO this week is the vision of its founder to establish it as a platform for people to use when interacting on the internet. To me, this means not simply linking from the S.N. to another site, but to actually complete commercial transactions on the social network [...]

A recent conversation with a concerned aunt reminded me how location-aware and enabled our world has become. My aunt was worried that her teenage children were being a little too forthcoming about family movements on the social network sites. She knew her daughter had posted about an impending family holiday. She’s right to be worried. [...]

The Economist this week made an interesting point about brands. The public downfall of Tiger Woods is attributed to wiping of $12 billion in value of his then sponsors, Gatorade and Nike. From someone who is not offay with the world of marketing, this seems like a devastating consquence that was out of the hands [...]

Just before the Google Buzz announcement (and associated bad press) Google announced a change to its core search product. This is a potentially huge change and a pointer to Google’s broader strategy. Given the annual budgets aligned to SEO (Search Engine Optimisation) for Insurers, IT Vendors and brokers alike, this change deserves a closer look. [...]