Posts Tagged ‘social networks’

The image of a supply chain is linear, stretching from one point to another, link-by-link, in an orderly procession. If each part does its part, success is realized. But, we all know that business does not really work like that.  Rather, activities are more random, concurrent and fluid. The case studies at the Celent innovation […]

Aug 26th, 2013 | Filed under Innovation, Insurance, Marketing, Strategy

For the first time at ACORD LOMA one of the sessions was a discussion, a workshop on a topic that required the audience to participate.  The session, “Social Media in Business: Friend, Foe, or Who Cares” was moderated by Mike Fitzgerald of Celent and in the end was well attended and well received. When I […]

May 20th, 2013 | Filed under Insurance

Some insurers are starting to launch e-reputation insurance products for individuals. Indeed, in France Swiss Life started to launch last year an insurance product targeting students about to start a professional career or any persons worrying about all data and information about them on the web. Very recently Axa France also launched a similar insurance […]

Mar 23rd, 2012 | Filed under Insurance

Part of the hype involved with the Facebook IPO this week is the vision of its founder to establish it as a platform for people to use when interacting on the internet. To me, this means not simply linking from the S.N. to another site, but to actually complete commercial transactions on the social network […]

Feb 3rd, 2012 | Filed under Insurance

A recent conversation with a concerned aunt reminded me how location-aware and enabled our world has become. My aunt was worried that her teenage children were being a little too forthcoming about family movements on the social network sites. She knew her daughter had posted about an impending family holiday. She’s right to be worried. […]

Jan 10th, 2011 | Filed under Insurance

The Economist this week made an interesting point about brands. The public downfall of Tiger Woods is attributed to wiping of $12 billion in value of his then sponsors, Gatorade and Nike. From someone who is not offay with the world of marketing, this seems like a devastating consquence that was out of the hands […]

Apr 13th, 2010 | Filed under Insurance

Just before the Google Buzz announcement (and associated bad press) Google announced a change to its core search product. This is a potentially huge change and a pointer to Google’s broader strategy. Given the annual budgets aligned to SEO (Search Engine Optimisation) for Insurers, IT Vendors and brokers alike, this change deserves a closer look. […]

Mar 1st, 2010 | Filed under Insurance