I had a very interesting discussion with a claims investigator last Thursday at Celent’s industry networking event in London (New Rules of Engagement: How Digital and Social Innovation Challenge the Insurer Business Model – see Nicolas’ summary of the event on the Celent Blog). He went into some detail about how they were using social [...]

A new product – as yet unnamed but dubbed ‘The Facebook Cap’ – is every social networker’s dream. Fitted with 3G, GPS, and a digital camera, the cap keeps all of your friends up-to-date with your location and pictures of what you are doing uploaded to Facebook.com every 3 minutes. A 16 core computer and [...]

Social networking was in the headlines again this week with an Insurance Times article on the marketing angle of this nascent phenomenon. I was interested to read that Direct Line plans to use Twitter to communicate with customers, and the process was deemed useful as it had a potential to enhance brand image. As many [...]

If you think twittering is for the birds, then think again. US President Obama and Stephen Fry (a renowned British actor) are both active users of the micro-blogging website – twitter.com. Earlier this month, Stephen Fry was stuck in lift in London and used Twitter to talk to his followers – all 180,000 of them [...]