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Posts Tagged ‘twitter’

I had a very interesting discussion with a claims investigator last Thursday at Celent’s industry networking event in London (New Rules of Engagement: How Digital and Social Innovation Challenge the Insurer Business Model – see Nicolas’ summary of the event on the Celent Blog). He went into some detail about how they were using social […]

Jan 31st, 2011 | Filed under Insurance

A new product – as yet unnamed but dubbed ‘The Facebook Cap’ – is every social networker’s dream. Fitted with 3G, GPS, and a digital camera, the cap keeps all of your friends up-to-date with your location and pictures of what you are doing uploaded to Facebook.com every 3 minutes. A 16 core computer and […]

Apr 1st, 2010 | Filed under Insurance

Social networking was in the headlines again this week with an Insurance Times article on the marketing angle of this nascent phenomenon. I was interested to read that Direct Line plans to use Twitter to communicate with customers, and the process was deemed useful as it had a potential to enhance brand image. As many […]

Jun 29th, 2009 | Filed under Insurance, Marketing

If you think twittering is for the birds, then think again. US President Obama and Stephen Fry (a renowned British actor) are both active users of the micro-blogging website – twitter.com. Earlier this month, Stephen Fry was stuck in lift in London and used Twitter to talk to his followers – all 180,000 of them […]

Feb 17th, 2009 | Filed under Insurance, IT, Market Trends