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Posts Tagged ‘web 2.0.’

The story that Ben & Jerry’s are dropping email marketing in favour of social media hit something of a sweet spot with me. Not only do I not like trawling the ever increasing mass of emails each day but I also have a keen interest in how the Internet is evolving and a highly developed […]

Jul 16th, 2010 | Filed under Insurance, IT, Market Trends, Marketing

The story that Ben & Jerry’s are dropping email marketing in favour of social media hit something of a sweet spot with me. Not only do I not like trawling the ever increasing mass of emails each day but I also have a keen interest in how the Internet is evolving and a highly developed […]

Jul 16th, 2010 | Filed under Insurance

A new product – as yet unnamed but dubbed ‘The Facebook Cap’ – is every social networker’s dream. Fitted with 3G, GPS, and a digital camera, the cap keeps all of your friends up-to-date with your location and pictures of what you are doing uploaded to Facebook.com every 3 minutes. A 16 core computer and […]

Apr 1st, 2010 | Filed under Insurance

Google tends to get a lot of press simply because it’s Google, although it’s fair to say Google has got a few things wrong with some of its products – anyone remember Orkut, or all the hype around Google Wave? One thing is certain Google have got a lot right about its launch of Google […]

Feb 18th, 2010 | Filed under Insurance

The Mobile App Prediction: Since I’m frequently asked about mobile device use in the insurance industry, I’d like to restate a prediction I’ve been making for a few years: Custom, downloadable applications for smart phones will become less important or unnecessary. Having told many people this, it’s been a bit of a tough time for […]

Dec 14th, 2009 | Filed under Insurance

Innovation! What does it really mean to be innovative for an insurer? Does innovation deal mainly with insurance products or does it concern also processes? Are there external elements or factors that contribute to facilitate innovation? According to me, innovation relates to both products and processes: Product innovation: In European life insurance for instance, as […]

Aug 31st, 2009 | Filed under Insurance, Market Trends, Strategy

While many people refer to Web 2.0 as a technology, Celent considers it more of an attitude. As already mentioned in one of my previous posts on this blog, Web 2.0 combines the need for more mobility, faster information flows, a higher degree of openness, and a strong reliance on collaboration and community. To do […]

Jun 17th, 2009 | Filed under Insurance
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More than technology, Web 2.0 is an attitude. A short Q&A session helps us understand what Web 2.0 means: Where? “Everywhere”: Getting access to social networks or being able to communicate from anywhere in the world have become an important aspect of today’s communication. The Web 2.0 attitude requires low restriction in terms of communication […]

Mar 23rd, 2009 | Filed under Insurance

When discussing with most of my friends about my job and the insurance industry, I am often told that insurance is not interesting or is one of the least innovative sectors among the financial services industry. Of course, I don’t agree with them and sometimes I have to argue fiercely to demonstrate that their perception […]

Jan 25th, 2009 | Filed under IT